Step 6: Making the map
As the web gets bigger, so searches become more locally focused. This innovative step shows you how to exploit this by improving your position for locally qualified searches and on local Google instances. It also covers Google Maps and Google Earth.
Language optimization. If your site is multilingual, it is important that Google knows this. This chapter shows you how to tag pages and individual text blocks for different languages and how to get ranked in local-language searches.
Geographical optimization. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own Country. This chapter covers the key steps required to rank well In these local search instances.
Google Earth and Google Maps. In this chapter you learn how to rank well in Google Maps and even Google Earth for local searches – a vital piece of future proofing for the increasingly mobile web.
Priming for local search. Many people add a place name to their regular search query. This chapter shows you how to factor this into your regular search campaign.
As the web gets bigger, so searches become more locally focused. This innovative step shows you how to exploit this by improving your position for locally qualified searches and on local Google instances. It also covers Google Maps and Google Earth.
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