How To You Get Top Ranking On Google Tutorial Part 16 ( The seven-step approach )

<div style="text-align: center;"> <b><span style="font-size: x-large;">1.2 Keyword discovery</span></b></div> <div style="text-align: center;"> <br /></div> When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called Keywords and the combinations of keywords or keyphrases.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilJawh_bZWuur3Sf4Egc8jp1qtLzKcpqgo_-LGxKNXDGMfb4j7M9YQVbugbY4vHtY7pmBAqHNLK-6a8rt5fW62qbLNYMuUktHbGaiOhsQ4HDkH5t-Xxrwuc4usnmJwhuEeJzjzOe_4czff/s1600/Seo+Ico.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilJawh_bZWuur3Sf4Egc8jp1qtLzKcpqgo_-LGxKNXDGMfb4j7M9YQVbugbY4vHtY7pmBAqHNLK-6a8rt5fW62qbLNYMuUktHbGaiOhsQ4HDkH5t-Xxrwuc4usnmJwhuEeJzjzOe_4czff/s320/Seo+Ico.jpg" width="320" /></a>If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you<br /> Start before you had all the ingredients available and properly prepared? In our analogy, keywords are your ingredients and the rest of the seven step approach is your recipe.<br /> <br /> Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. However, this is not always possible, as most webmasters only turn to SEO after they’ve built their site.<br /> <br /> Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Although this may astonish you, I would recommend that 20% of all your SEO effort are focused on this activity alone. If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. To return to our analogy, if you select poor ingredients, no matter how good the recipe may be the meal it will be a disappointment – and no one will want to eat it.<br /> <br /> Don’t forget that one source for information about keywords is your own web logs. This helps you avoid undoing what you’re already ranking well for. Google Analytics’ keyword stats can also be particularly useful<br /> Input in the early stages of an SEO campaign (see page 225 for more on this). I learnt this lesson from a client who ran a local catering business. She told me that many of her customers had found her via Google, but she couldn’t understand what they were searching on as she could never find her site in the top 50, let alone the top 10. By investigating her Google Analytics stats, we discovered that she was ranking well for<br /> “Thanksgiving catering” due to some client testimonials and pictures on her site. This explained why so many of her clients were ex-pat Americans and how they were finding her business; after all, such a search term was pretty niche in South West London, UK!<br /> <br /> <div style="text-align: center;"> <span style="font-size: large;"><b>Common mistakes in keyword selection</b></span></div> <div style="text-align: center;"> <br /></div> Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. This is good for you because you are armed with this book.<br /> <br /> There are five key mistakes to avoid when selecting keywords:<br /> <br /> 1. Many of my customers first approaches me with the sole objective of ranking number one on Google for the name of their business. Please don’t misunderstand me, I am not saying that this isn’t important. If someone you met at a party or in the street could remember your business name and wanted to use Google to find your site, you should certainly ensure that you appear in the top five. However, your business name is very easy to optimize for and only likely ever to yield traffic from people you have already met or who have heard of your business through a word-of-mouth referral. The real power of a search engine is its ability to deliver quality leads from people who have never heard of your business before. As such, ranking number one for your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web.<br /> <br /> 2. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. For example, one client of mine was very happy to be in the top 10 on Google for “specimen trees and shrubs,” because that was the supply-side terminology for his main business (importing wholesale trees and shrubs). However, fewer than 10 people a month worldwide search using that phrase. My client would have been much better off optimizing for “wholesale plants,” which attracts a much more significant volume of searches. In short, his excellent search engine position was useless to him, as it never resulted in any traffic.<br /> <br /> 3. Many webmasters only want to rank well for single words (rather than chains of words). You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people<br /> Search on single words. Why does that surprise you, though? Isn’t that what you do when you’re searching? Even if you start with one word, the results you get are generally not specific enough (so you try adding further words to refine your search). It is therefore vital that keyword analysis is firmly based on<br /> <br /> 4. People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Good SEO is all about finding phrases that pay that are relatively popular with searchers but relatively endorsed by your competitors.<br /> <br /> 5. Many webmasters overuse certain keywords on their site (so-called keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and penalize them! Instead, it is much better to make liberal use of synonyms and other words related to your main terms. This process (often involving a thesaurus) is what information professionals call ontological analysis.<br /> <br /> The best way to avoid these and other common mistakes is to follow the following maxims:<br /> <br /> <ul> <li>Think like your customer and use their language, not yours.</li> <li>Put aside your preconceptions of what you wanted to rank for.</li> <li>Put aside subjectivity and focus on the facts.</li> <li>Consider popularity, competitiveness, and ontology.</li> </ul> <br /> In short, you need to make a scientific study of the keywords and keyphrases your customers and competitors actually use, and balance this against what your competitors are doing. I use a three-step approach to Keyword analysis (known affectionately as D–A–D): discovery, attractiveness,<br /> And deployment.<br /> <br /> <div class="MsoNormal" style="margin-bottom: 0.0001pt;"> <span style="font-family: "NimbusRomD-Regu","serif"; font-size: 11.5pt; mso-bidi-font-family: NimbusRomD-Regu;">Keyword Discovery, the first step, is the process of finding all the keywords and keyphrases that are most relevant to your website and business proposition.</span></div>

How To You Get Top Ranking On Google Tutorial Part 16 ( The seven-step approach )

1.2 Keyword discovery When a user visits a search engine, they type words into the search box to find what they are looking for. The sea...

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How To You Get Top Ranking On Google Tutorial Part 15 ( The seven-step approach )

<span style="font-size: large;"><b><u>Who are your competitors and what can you learn from them?</u></b></span><br /> <span style="font-size: large;"><b><u><br /></u></b></span> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilJawh_bZWuur3Sf4Egc8jp1qtLzKcpqgo_-LGxKNXDGMfb4j7M9YQVbugbY4vHtY7pmBAqHNLK-6a8rt5fW62qbLNYMuUktHbGaiOhsQ4HDkH5t-Xxrwuc4usnmJwhuEeJzjzOe_4czff/s1600/Seo+Ico.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilJawh_bZWuur3Sf4Egc8jp1qtLzKcpqgo_-LGxKNXDGMfb4j7M9YQVbugbY4vHtY7pmBAqHNLK-6a8rt5fW62qbLNYMuUktHbGaiOhsQ4HDkH5t-Xxrwuc4usnmJwhuEeJzjzOe_4czff/s320/Seo+Ico.jpg" style="cursor: move;" width="320" /></a>No proposition development is complete without an honest assessment of what your competitors are up to. If you are in a locally based click and- mortar business like Brad’s, your assessment should take into account both your local and your global competition. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa (see the section on tracking and tuning, page 224). Focus on competitors that enjoy both good rankings and high traffic levels.</div> <div class="separator" style="clear: both;"> <br /></div> <div class="separator" style="clear: both;"> Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented. A useful tool to use is so-called SWOT (strengths, weaknesses, opportunities,</div> <div class="separator" style="clear: both;"> And threats) analysis, where you draw four boxes in a 232 table for each competitor. In the first box you note the strengths of the competitor, in the second their weaknesses, in the third their opportunities, and in the fourth their threats. Strengths and weaknesses are things inherent to their business as it operates today (and are generally internal). Opportunities and threats are things external to the business and are</div> <div class="separator" style="clear: both;"> Normally forward looking.</div> <div class="separator" style="clear: both;"> <br /></div> <div class="separator" style="clear: both;"> Look at each competitor website objectively and put yourself in the minds of your customers. Do you like the look of the website? Can you use it? Does it address each customer group separately, focus on one</div> <div class="separator" style="clear: both;"> Segment, or try to be all things at once? Is it easy to get information and do business? Before you become too obsessed with the SEO aspects, it is good to take some time out and get ideas from those who are already succeeding online.</div> <div class="separator" style="clear: both;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: large;"><b>Where and how will you win?</b></span></div> <div class="separator" style="clear: both; text-align: center;"> <br /></div> <div class="separator" style="clear: both;"> The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. If you think it’s hard to be on top at the moment, just wait until five years from now! Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. If you think about things from a business perspective first, your SEO effort will be all the more effective.</div> <div class="separator" style="clear: both;"> <br /></div> <div class="separator" style="clear: both;"> In summary (and to use a fishing analogy), look at what the more experienced anglers are doing. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use the right bait. Most importantly, keep the right fish and throw back the toddlers for someone else to catch.</div>

How To You Get Top Ranking On Google Tutorial Part 15 ( The seven-step approach )

Who are your competitors and what can you learn from them? No proposition development is complete without an honest assessment of what ...

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How To You Get Top Ranking On Google Tutorial Part 14 ( The seven-step approach )

<div style="text-align: center;"> <b><u><span style="font-size: large;">Who are your customers and what do they want?</span></u></b></div> <div style="text-align: center;"> <br /></div> <div class="" style="clear: both;"> Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more</div> <div class="" style="clear: both;"> Traditional parts of this field).</div> <div class="" style="clear: both;"> Key questions at this stage (most of which will be directly relevant to your SEO campaign) include:</div> <div class="" style="clear: both;"> <br /></div> <div class="separator" style="clear: both;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpgbHAhNUqI3fhH8nfEU0PoLoa79aZp_3J_aPd2NpwvBdUyXSyOnTVAK7EtUUNNpXJnWxidXn8Ss34W4ZeM3Y_BkEtKJ_FTuxtJ8C2w1deHVAcecYZcOq_INeLMDyKLhIN7O7KCQnijY4x/s1600/Seo+Ico.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpgbHAhNUqI3fhH8nfEU0PoLoa79aZp_3J_aPd2NpwvBdUyXSyOnTVAK7EtUUNNpXJnWxidXn8Ss34W4ZeM3Y_BkEtKJ_FTuxtJ8C2w1deHVAcecYZcOq_INeLMDyKLhIN7O7KCQnijY4x/s320/Seo+Ico.jpg" width="320" /></a></div> <li>Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with you?</li> <br /> <li>Is your customers business-to-business (B2B), business-to consumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.)</li> <br /> <li>Do your customers vary by demographic? Are they mainly of one sex or age bracket? Do they sit in any particular socioeconomic class?</li> <br /> <li>Do your customers buy predominantly on price or on quality? Do you want to target upmarket users or appeal to the value end of the market? (Trying to do both at the same time rarely works.)</li> <br /> <li>Is time a factor for your customers? Do they need to buy quickly? Do they only tend to buy at particular times of the day/week/year or at particular points in their life?</li> <br /> <li>What is the potential for upselling customers into more expensive products? Or cross-selling them into the different product ranges?</li> <br /> <li>What is the prospect of repeat business? How many of your customers are likely to form a long-term relationship with the business?</li> <br /><div> Brad undertakes some fairly extensive market research, including telephoning previous customers to find out what motivated them to buy originally and why they did or did not return. He develops a group of five different micro segments who will be the main focus of the new website (and gives each a name, just for fun). These are just two of the five, to give you a flavor:</div> <div> <br /></div> <div> <ul> <li>Juan Manband. Juan is a business of one, being both an IT contractor and a home-based internet entrepreneur. He has his fingers in lots of different pies and at least eight different business cards in his pocket that carry his name. He orders his business stationery and printing himself. He finds traditional printing firms difficult to deal with as he doesn’t need either logo-design services or large print runs. He is cost conscious but also time poor and tends to trade off the two. He is very willing to order over the internet and do some of the work himself. He does not need his printer to be local.</li> </ul> <ul> <li>Cara Lotte. Cara is personal assistant and office manager to the managing director of a local business with 50 employees. She handles everything from statutory accounts to payroll to stationery and printing. She prefers the personal touch, local suppliers, and people who keep their promises. She would use the computer for research, but is suspicious of using it to buy products. She looks for value (rather than the lowest price), putting a high emphasis on product quality. She would not expect to do any work herself.</li> </ul> <div> In short, Brad Hess (like most businesses) identified both a local and a national angle to his online presence. He has also proved that there is indeed demand for printing over the internet on small print runs with rapid delivery. This will be his focus.</div> </div>

How To You Get Top Ranking On Google Tutorial Part 14 ( The seven-step approach )

Who are your customers and what do they want? Segmenting your audience is a key part of any marketing or PR strategy and, make no mista...

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How To You Get Top Ranking On Google Tutorial Part 13 ( The seven-step approach )

<div style="text-align: center;"> <span style="font-size: x-large;"><b>Planning and Preparation</b></span></div> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <span style="font-size: x-large;"><b><u>Step 1: Phrases that pay</u></b></span></div> <div style="text-align: center;"> <br /></div> <div style="text-align: left;"> <br /></div> The first of two steps in the planning and preparation of your SEO campaign, phrases that pay is all about finding the right key phrases for your business proposition, then deploying them for best effect in your site<br /> And champagne.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Rmvl3BcbjVwO2CxJOdIp5z6gkFSDTYd-BcmDr1N_UhTK9aNHJa9fK1KDnPmi3iz5iqZPY8ZG_E9L7-F6BPNbZ_pt75C0pH3Nknrjtb08T53Wtes_g_xDiA0aMwBmnjfn_p_TmIYnvOZ5/s1600/Seo+Ico.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Rmvl3BcbjVwO2CxJOdIp5z6gkFSDTYd-BcmDr1N_UhTK9aNHJa9fK1KDnPmi3iz5iqZPY8ZG_E9L7-F6BPNbZ_pt75C0pH3Nknrjtb08T53Wtes_g_xDiA0aMwBmnjfn_p_TmIYnvOZ5/s320/Seo+Ico.jpg" style="cursor: move;" width="320" /></a>In this step we look at who your customers are and what you can offer them online. Using the D–A–D (discovery–attractiveness–deployment) model of keyword analysis, we then work out what search phrases<br /> They might use to find you – and your competitors.<br /> <br /> <div style="text-align: center;"> <span style="font-size: x-large;"><b><u><br /></u></b></span></div> <div style="text-align: center;"> <span style="font-size: x-large;"><b><u><br /></u></b></span></div> <div style="text-align: center;"> <span style="font-size: x-large;"><b><u><br /></u></b></span></div> <div style="text-align: center;"> <b><span style="font-size: large;">1.1 Proposition development</span></b></div> <div style="text-align: center;"> <br /></div> Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure.<br /> Only later do they turn their mind to optimizing their site for both their audience and the way those in their audience finds them. Very few take a long, hard look at what their online competitors are doing first or<br /> Think about what part of their business works best online. And hardly any revisit their entire business model to consider how it might change to take advantage of what the internet offers. Take it from me, the best<br /> The way to succeed in search engine optimization is to build it into your business development strategy from the very outset.<br /> <br /> More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of visitors will convert well for this business online? Is the ideal visitor budget conscious or seeking luxury items? After all, there is no point in chasing high search volumes only to find that visitors look at one page, then leave the site. And don’t let SEO take over your life – you still have to be out there doing business. It’s easy to become hypnotized by the challenge and forget that SEO is only, at the end of the day, one part of your marketing effort; which is, in itself, only one part of the total business effort required.<br /> <br /> For these reasons and more, before we turn to search phrases and optimization techniques, this guide considers those fundamental questions of what, who, and where.<br /> <br /> <div style="text-align: center;"> <span style="font-size: large;"><b>What are you selling?</b></span></div> <div style="text-align: center;"> <br /></div> The first and most obvious question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, locally, and<br /> Personal. For example, a hairdressing business will struggle to cut hair over the internet!<br /> <br /> The best place to start is with what I call goal definition. A goal in this context defines a successful outcome for someone visiting your website and is expressed using a verb and a noun. Examples of possible<br /> Goals include:<br /> <br /> <br /> <ul> <li>Download a brochure</li> <li>Sign up for a newsletter</li> <li>Subscribe to a mailing list</li> <li>Request a product sample</li> <li>Book a sales consultation</li> <li>Purchase a product</li> <li>Book a service</li> </ul> <div> Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale.</div> <div> <br /></div> <div> <div> Suspects are those who may have a (passive) need for your product and service. A suspect becomes a prospect once they have expressed an active interest in what you are offering. A lead is a prospect who meets the criteria of someone who is “ready to buy.” A sale is “closed” when the lead becomes a customer and buys from you.</div> </div> <div> <br /></div> <div> <div> The goals in the list above really mark the progress of a user from one area of the funnel to another. Any searcher who finds and visits your site is a suspect. When they download a brochure they become a</div> <div> Prospect. When they book a sales consultation they become a lead. When they purchase a product they become a sale.</div> </div> <div> <br /></div> <div> <div> As such, while a hairdressing business is unlikely to have “receive a haircut” as an online goal, “book a haircut” or “download example hairstyles” might well be part of its overall business proposition.</div> </div> <div> <br /></div> <div> <div> The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion. Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. Each site may have several (often intersecting) journeys.</div> </div> <div> <br /></div> <div> <div> Later, in the section on analytics (page 224), I will return to customer journeys and introduce you to funnel analysis, which looks at where users drop out of the journey. Through tweaks and improvements, this “journey leakage” can be reduced over time and the conversion of entrance to goal improved. However, for now I will simply reiterate that you must have a Clear idea of what your goals are while developing your proposition.</div> </div> <div> <br /></div> <div> <div> In our case study, Brad begins with a detailed review of the Chambers Print website. At the moment, there is nothing that users can actually buy online. In fact, the only goal a user can complete is to fill out a contact form in the “contact us” section of the site. The form requires the user to enter their email address, so at least</div> <div> It provides a list of prospects.</div> <div> <br /></div> <div> Furthermore, there are no separate landing pages for the different types of products and services Chambers Print offers. Instead, these are grouped together on a “what we offer” page. Brad decides to construct a series of customer journeys around the key products and services his business currently offers. He also decides to add a new product line whereby users can upload their own artwork or logos to the site, using a series of print templates. In future, people will be able to order business cards, letterheads, compliment slips, invoices, and purchase-order stationery online.</div> </div> <div> <br /></div> <div> <div> There are actually a number of elements of Brad’s proposition that we will revisit in subsequent parts of this guide. However, the key point for now is simply that putting up a brochure of all Chambers Print’s products and services is unlikely to be the best strategy. Brad has some specific and focused aims. By thinking about them now (and refining them) he stands a much better chance of success online.</div> </div>

How To You Get Top Ranking On Google Tutorial Part 13 ( The seven-step approach )

Planning and Preparation Step 1: Phrases that pay The first of two steps in the planning and preparation of your SEO campaign, phr...

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How To You Get Top Ranking On Google Tutorial Part 12 ( Setting the scene )

<div style="text-align: center;"> <b><u><span style="font-size: x-large;">The Get to the Top on Google case study</span></u></b></div> <div style="text-align: center;"> <b><u><span style="font-size: x-large;"><br /></span></u></b></div> <div style="text-align: center;"> <br /></div> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Rmvl3BcbjVwO2CxJOdIp5z6gkFSDTYd-BcmDr1N_UhTK9aNHJa9fK1KDnPmi3iz5iqZPY8ZG_E9L7-F6BPNbZ_pt75C0pH3Nknrjtb08T53Wtes_g_xDiA0aMwBmnjfn_p_TmIYnvOZ5/s1600/Seo+Ico.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Rmvl3BcbjVwO2CxJOdIp5z6gkFSDTYd-BcmDr1N_UhTK9aNHJa9fK1KDnPmi3iz5iqZPY8ZG_E9L7-F6BPNbZ_pt75C0pH3Nknrjtb08T53Wtes_g_xDiA0aMwBmnjfn_p_TmIYnvOZ5/s320/Seo+Ico.jpg" style="cursor: move;" width="320" /></a>Throughout the rest of this book I will be using a case study to illustrate the techniques involved and bring them to life. There is no single choice Of industry or type of business that will readily surface all the challenges in search engine optimization. However, my chosen fictional example brings together the local vs. National optimization and both business-to consumer (B2C) and business-to-business (B2B) aspects, so it manages to cover the bases quite well.<br /> <br /> Meet Brad Chambers, brother of Matt Chambers, of Boise, Idaho. Older brother Matt took over the family printing business, Chambers Print, some five years ago, and it continues to deliver a healthy (although hardly spectacular) profit. The increased penetration of home PCs, decent laser printers, and the internet has made printing a more challenging market than in the good old days when their father, Ted, Founded the company. Matt has to work harder and harder to maintain his top line and control his cost base. You can imagine, therefore, his mixed feelings at the news that Ted wants younger brother Brad to join the family business.<br /> <br /> Brad, a recent marketing graduate from the University of Michigan, has a number of ideas about how to take the company forward. In particular, he wants to meet the challenges of the internet age head on by Expanding the services offered via the Chambers Print website. As Brad puts it, “If you can’t beat ’EM, join ’EM.”<br /> <br /> While Chambers Print sells standard stationery items, it makes most of its profits (90%) from bespoke printing; 55% of the profits comes from small and medium-sized (SME) businesses and 15% from a single<br /> Contract with one very large local law firm (Boise Law). The remaining 20% of profits come from the small or home office (SOHO) market, essentially a business-to-consumer space.<br /> <br /> Almost all of Chambers Print’s sales are made to customers within a 12-mile radius of Boise and most new business is gained by word-of mouth recommendation. Matt has always focused on the B2B part of the business and, in particular, on winning larger contracts. However, it’s now almost two years since the company won the Boise Law contract and there have been no new contracts of a similar size. More<br /> Worryingly, the three-year contract comes up for renewal next year and Brad thinks it likely that Chambers Print will have to cut prices to retain the business (hurting its profitability).<br /> <br /> In a nutshell, Brad thinks that Chambers Print could expand its operations over the internet to serve both businesses and consumers Across the United States and Canada. He has an innovative idea to offer website users the ability to upload their own logos or artwork – something he has seen other sites doing with some success.<br /> <br /> We will see how Brad develops the business – and calms his brother’s misgivings – through the power of decent proposition development, search engine optimization, and more traditional marketing techniques.<br /> <br /> So, now it’s time to get cracking. The following seven steps (each containing four sections) walk you through the nuts and bolts of the art of search engine optimization – how to get to the top on Google and stay there!<br /> <br /> <br />

How To You Get Top Ranking On Google Tutorial Part 12 ( Setting the scene )

The Get to the Top on Google case study Throughout the rest of this book I will be using a case study to illustrate the techniques inv...

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How To You Get Top Ranking On Google Tutorial Part 11 ( Setting the scene )

<div style="text-align: center;"> <b><u><span style="font-size: x-large;"><span class="GingerNoCheckStart"></span>Step 7: Tracking and tuning</span></u></b></div> <div style="text-align: center;"> <br /></div> SEO is not a one-off process, but an ongoing competitive struggle. You need to monitor your performance objectives, using reliable data, and feed this back into your campaign. This step shows you how.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkenfkO5pFAj5SfBE9NGzYIJG_zoZI3OmxbrnqpevKPMT1PHFx9MG1GV6D6lIiKVFirsVnjZ5y-qGy7cjvS5gPmUkC6BgkPalfpA9LTbAgyo4zDO0VNtb-robr-lVjusSFlR6Zrk6porN8/s1600/Seo+Ico.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkenfkO5pFAj5SfBE9NGzYIJG_zoZI3OmxbrnqpevKPMT1PHFx9MG1GV6D6lIiKVFirsVnjZ5y-qGy7cjvS5gPmUkC6BgkPalfpA9LTbAgyo4zDO0VNtb-robr-lVjusSFlR6Zrk6porN8/s320/Seo+Ico.jpg" width="320" /></a><br /> <br /> <li>Google Analytics. Discover how to sign up for and use this amazing set of free tools from Google: learn how to monitor your paid and organic search traffic and track goal conversion and campaign return on investment.</li> <br /> <br /> <li>Google Webmaster Tools are the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset.</li> <br /> <br /> <li>Other useful tools contain a round-up from across the web of tools for tracking PageRank and Traffic Rank, plus how to interpret your own website statistics. The chapter also explains how to use a Google API key, if you have one available.</li> <br /> <br /> <br /> <li>Tuning the campaign considers how to use the results of your Ongoing monitoring activity to refine your campaign further and Turn your site. It also looks at how to monitor what your competitors<br />Are up to and learn from them.</li> <br /> <br /> <div> The rest of the book is essentially a walk-through of the seven-step approach, illustrated with a case study and punctuated with tools and resources. The longest sections, as you might expect, are those focused</div> <div> An on-page and off-page SEO, where I cover in some depth the key techniques you will need to master.</div> <span class="GingerNoCheckEnd"></span>

How To You Get Top Ranking On Google Tutorial Part 11 ( Setting the scene )

Step 7: Tracking and tuning SEO is not a one-off process, but an ongoing competitive struggle. You need to monitor your performance obje...

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